BUSINESS LEADERS & MARKETING TEAMS

Who I work with

Working with

Business leaders

As the adage goes, it can be lonely at the top. It’s also hard to see the world objectively when you’re on the inside looking out. I'm the eyes and ears of your customer, asking: "Does the business proposition make sense?", "Is it easy to find and buy what I need?", "Does the brand stand out?", "Do they speak my language?" Simple questions with big implications.

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Here’s how I help business owners and leadership teams:

Develop a mission and vision that can help drive the business forward

Provide clarity on market positioning with an objective view

Uncover brand values the right way - from within the organisation

Lend an experienced ear to sound out business development ideas

Create a high-level marketing strategy to target the right customers

Develop premium board-level presentations

Supporting

Marketing teams

Marketing is key to brand success. In a fast-moving digital world, getting it right can be hard. Choosing which channels to focus on, where to add resource and maximising budgets is harder than ever. I provide high-level practical marketing support to help in-house marketers get the results they need.

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Here’s how I work with marketing professionals and teams:

Create a unique proposition in a competitive marketplace

Review the customer journey and enhance it at every step

Provide a valuable link between marketing and leadership teams

Modernise the brand to become more compelling and competitive

Review and develop the full suite of marketing touchpoints

Develop multi-channel marketing plans that work

From meeting one Ian understood what we needed and came up with great ideas on how to move our brand forward. Very professional and totally understands the direction in which we were trying to take the business.

Marketing Manager

Ian is a great person to collaborate with. Working with him and his team feels like a partnership rather than a classic supplier-to-customer relationship. He always showed high professionalism and spot-on guidance.

Leading Technology Business

I have always been impressed by Ian's willingness to challenge our thinking to gain the best results from a project. Ian takes the time to get to know the businesses he is working with, understand their markets and individualities and has built a great working relationship with myself and our team over the years.

Business Owner

His quick learning, total understanding of our situation which others find difficult to grasp (even those we've worked with for years) and his fast idea generation. And also the process he uses to determine which direction to go.

Marketing Manager

Ian Morris is extremely creative and has helped us take our brand strategy to the next level. One of the most creative people I know, he is always hands-on, helpful, resourceful and switched-on.

Leading Technology Business

Having worked with Ian Morris for many years, I hold him in high regard. You never leave a meeting with Ian without thinking that was useful. He is full of ideas and works hard to ensure he is adding value whether it's a service your paying for or just part of the conversation. He thinks out of the box and tries to come at topics from different angles. Love it!

Marketing Strategist

Ian organised a great brand strategy workshop at the beginning of the project which got things off to a really good start. We are delighted with all the work and are excited to work with them through to the launch of our product.

Leading Technology Business

I have worked with Ian over many years, and the advice and support he has given have been invaluable. He is intelligent, commercially savvy and understanding of our business needs. Ian is very experienced with real-world experience.

Leading Technology Business

Ask the brand guy...

Got a question? Need some advice? Not sure where to start? Drop me a line and I'll get back to you.
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